Dijital İletişim ve Uygulamalar Yönetimi Müdür Yrd

İş Tanımı

AXA is the leading insurance brand worldwide, with a presence in 54 countries, and 153,000 employees serving the needs of 105 million customers. We are transforming from payer to partner for our client, with a strong focus on risk prevention. We protect and advise our clients at every step in their lives, by offering products and services which satisfy their needs in the areas of insurance, personal protection, saving and asset management. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.

Proud to be part of the AXA Group, a global insurance brand and a worldwide leader in financial services, AXA Insurance businesses across Turkey. AXA Sigorta was founded in 1968 headquartered in Istanbul and has regional offices in Turkey, and Turkish Republic of Northern Cyprus. Acting as a subsidiary of AXA Group it provides insurance, personal protection, savings and estate planning solutions for individuals, small or medium-sized businesses and large corporations in Turkey.

For AXA Turkey, supporting diversity and inclusion values form an integral part of everything we do. For us, it’s about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone – regardless of difference.

Qualifications

Bachelor’s Degree,
Digital Savvy, Analytics, Curious about innovation and new Technologies
At least 5 years experience in a Digital Marketing or related position is preferred
To have knowledge about website and mobile application analysis tools (Google Analytics, SA360, Firebase, Meta Business Manager etc.), content strategy and SEO/SEM
Preferably with a good command of English
Good level of MS Office Applications
Willing to work in a dynamic environment

Job Description:

Expected to lead website and mobile application management
Follow up of digital execution and digital consumer trends
Evaluate project processes, develop/follow timetables related to business objectives
Optimization of lead management process, including media management, website design and A/B tests
Lead reporting and performance analyses in digital and mobile campaigns
Manage and optimize digital performance channels like Google (SEO/SEM)
Manage and follow up the digital marketing campaigns and paid advertisement
Lead social media and media planning agency to ensure planning, execution and reporting processes
Monitoring CRM, e-mail, and digital platforms during/after marketing campaigns

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